top of page
Pink Gradient

ABOUT

​I'm an experienced manager, digital strategist, copywriter, and marketer with supervisory experience and a proven ability to craft strategic content for any demographic that converts, increases profits, and engages. I have worked across many platforms, including websites, blogs, social media, SMS, ads, newsletters, fundraisers, graphic design, video, and profitable branded merchandise.
 
Pink Gradient
Is this real life_ Best work meeting ever_edited.jpg

Experience highlights include:


• Developed policy positions and secured 75 non-profit endorsements for publication of a tech policy report that was featured in Mashable and The Washington Post.


• Collaborated with Meta, Reddit, TikTok, and Twitter to recommend, advance, and change platform policies and improve user experiences across social media.


• Earned Etsy rating of “Star Seller” for top ratings in customer service, reviews, and shipping times.


• Used A/B testing to lead team in exceeding fundraising goals for the first time in 1.5 years: took team from reaching 50% to 120% of digital fundraising goals.


Raised more than $70,000 in donations from one email.


• Authored articles in Teen Vogue and LGBTQ Nation.


• Nominated for Diversability's 2022 Disability Impact Award.


• Developed social media strategy for top-selling musicians, creating content for a custom social network that generated 650 comments on a newly launched website.


• Founded a blog and -- using only social media, email outreach, and SEO -- earned top search rankings for key music industry queries, earned a profit from advertising, planned and hosted events for two major universities, partnered with Rock the Vote and the National Association of Broadcasters, presented at GRAMMY Camp and Recording Academy panels, hosted a ticket giveaway for a Tim McGraw TV concert special, and partnered with major entertainment brands to help them fill internships.


• Managed a digital engagement campaign that generated 107,000 sign-up conversions.


• Led a team of 18 digital staff in social media coverage, copy, branding, and training for a live event that trended across social media.


• Grew new program email list segment from 0 to 100,000 emails in one year through targeted acquisition strategies on social media, SMS, ads, and content.


• Worked in coalition to create 3 tweets a second, 4 trending hashtags, and 1,050% in tweets on climate.


• Increased social media following by more than 6,500 in one month.

bottom of page