Professional

Experience

US Campaigns Manager

  • Manage regional team of 3 and set priorities.

  • Draft, test, and optimize fundraising and campaign emails. 

  • Delivered 113,000 signatures on a rapid response campaign defending transgender and intersex rights. 

  • Set and manage campaign budgets. 

Senior National Online Organizer

Sierra Club

  • Recruited more than 42,000 RSVPs for Peoples Climate March (PCM).

  • Generated more than 107,000 comments on Keystone XL using email, mobile, social media, & online ads. 

  • Launched new divestment campaign: More than 100,000 action takers in 1 year & 27,000 pledges to close bank accounts.

  • Managed $50,000 campaign budget.

  • Recruited staffers, assigned roles, conducted training, and led a team of 18 digital staff for PCM live social media coverage. 

  • Hired, trained, oversaw work, and conducted ongoing and formal performance reviews for several online organizing interns.  

  • Managed Leadership Initiative Tiger Team & oversaw the creation & implementation of focus groups, case studies, & an online organizing training webinar for staff and volunteers. 

National Online Organizer and Intern Supervisor

Sierra Club

  • Generated more than 133,000 comments on coal leasing, led coalition delivery event in D.C.

  • Dakota Access Pipeline rapid response: Set record for the most calls in 48 hours; generated more than 115,000 letters to the White House. Recruited over 1,900 people to solidarity events.

  • Reorganized mobile CRM to increase efficiency and effectiveness.

  • Grew list of gender action takers from 0 to more than 53,000.

  • Managed email, mobile, social media, and digital training for a day of action with 200 rallies in 47 states.

  • Created Facebook post that reached more than 1.2 million people with 21,000 likes.

  • Coordinated with coalition to generate 3 tweets per second, 4 trending hashtags and a 1,050% increase in climate change tweets.

  • Increased social media following by more than 6,500.

  • Represented Sierra Club digital in meetings with the White House and the House Democratic Caucus.

Digital Lead

Organizing for Action (OFA)

  • Completed organizing fellowship training. 

  • Promoted organizing initiatives on social media, led trainings.

Founder / Community Manager

InternLikeARockstar.com

  • 198% increase in views in one year via social media, SEO.

  • Partnered with the National Association of Broadcasters to host a social media giveaway for Tim McGraw television concert special.

  • Managed team of contributing writers and guest bloggers 

  • Organized and moderated a panel for Drexel University Career Development Center on music industry internships

  • Guest lectured on internships and entry-level jobs at Algonquin College Music Industry Arts program

  • Served as guest co-host for College Summit’s #BeAGrad Twitter chat alongside representatives from LinkedIn and The Daily Muse.

  • Spoke as a panelist for GRAMMY Camp New York

  • Media partner with Rock the Vote

  • Earned a profit from advertising through Google Adsense and Amazon Associates

  • Earned top search rankings for relevant queries like “how to win a GRAMMY,” “music internship cover letter,” "music conference dress code," and “what a&r look for in an artist.”

  • Helped major entertainment companies like The Recording Academy, Cafe Nashville, SiriusXM, Fame House, CID Entertainment, Croshal Entertainment, and Buzzfeed fill and promote internship opportunities. 

Head of Digital Marketing

MAD Dragon Records

  • Directed marketing department of 8 and managed social media, mobile, video, and other digital platforms. 

Management and Marketing Co-op

Prospect Park

  • Designed one sheets, web banners, MySpace layouts and other marketing tools

  • Created a digital marketing plan for international band releasing first US record

  • Assisted with management tasks: assembling tour books, securing visas for international tours, attaining sponsorships, renting tour equipment, managing artists' schedules

New Media Co-op

A&M/Octone Records

  • Wrote lifestyle-related copy as featured blogger, generated over 650 direct comments in under 3 months on a new site. 

  • Managed the fan and blogger community for HollywoodUndead.com in support for top-selling record

 

 

Please reload

©2016 by Katie Reilly.