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Resume

Campaign Director

Authored a letter on medical disinformation that was endorsed by 75 medical providers and 192 advocacy organizations.

Developed policy positions and secured 75 non-profit endorsements for publishing a tech policy report featured in Mashable and The Washington Post.

Collaborated with social platforms Meta, Reddit, TikTok, and Twitter to recommend, advance, and change platform policies and improve user experiences across social media.

Wrote and managed the development and design of a media style guide on combating online disinformation, featured on the front page of The Washington Post and covered by The Boston Globe, Good Morning America, NBC News, and AP News.

Authored articles in Teen Vogue and LGBTQ Nation.

Nominated for Diversability's 2022 Disability Impact Award.

Designed and implemented digital, web, and social media strategies to reach annual goals.

Supervised, trained, and developed campaign managers.

Lead influencer-marketing campaign: Content creation, vision and ideation, messaging, brand identity, and partnerships.

Contributing
Writer

Utilized copywriting, research, and proofreading skills to produce engaging, creative, and error-free content on deadline. Formatted content in CMS for publication with HTML, photography, and SEO.

Wrote highly trafficked features on subjects such as tech, pharmaceutical and medical, creative writing, lifestyle news, journalism, and book reviews.

Developed copy, up to 2500 words, while maintaining brand voice and adhering to legal requirements.

Distill complex concepts for a general audience.

Etsy shop owner

Awarded Etsy recognition of “Star Seller” for top ratings in customer service, reviews, and shipping times.

Incorporated SEO keywords into copy to increase search result rankings, producing first-page rankings across several Etsy product categories.

Conducted market research and ideation to determine pricing and capitalize on emerging opportunities.

Executed business budget planning, administration, taxes, reporting, and accounting functions.

Planned and prepared advertising and promotional material to increase sales.

Campaign Manager

Used A/B testing to lead team in exceeding fundraising goals for the first time in 1.5 years: led team from reaching 50% to 120% of digital fundraising goals.

Raised more than $70,000 in donations from one email.

Managed team of four US digital staff and contractors. Supervised and trained them in strategy and best practices for social media, email, video, fundraising, and web content.

Worked across time zones and countries: Coordinated with global campaigns team in Canada, Australia, and Europe to reach US engagement goals and adapt global content for a US audience.

Director's review stated: “Driving force in helping the team working more collaboratively.”

Managed public relations, wrote press releases, created messaging guides, and served as media spokesperson. Secured features in Fortune, Bloomberg, and The Hill.

Digital Strategist

Led digital engagement campaign that generated 107,000 sign-up conversions.

Managed a team of 18 digital staff and generated 42,000 RSVPs for a live event.

Oversaw social media, email marketing, copywriting, ads, SMS, branding, and training for a live event that trended across social media.

Grew new program email list segment from 0 to 100,000 emails in one year through targeted acquisition strategies on social media, SMS, ads, and content.

Managed $50,000 digital ad budget.

Hired, trained, oversaw work, and conducted ongoing and formal performance reviews for interns.

Worked in coalition to create 3 tweets a second, 4 trending hashtags, and a 1,050% increase in tweets.

Increased social media following by more than 6,500 in one month.

Wrote, set up, and edited content that set the organizational record for the most public comments, event RSVPs, and phone calls generated to policymakers while under a tight deadline.

Reorganized SMS CRM system to increase efficiency, and effectiveness, and reduce cost.

Managed email, SMS, social media, and staff training for 200 simultaneous events across 47 states.

Created a Facebook post that reached over 1.2 million people with 21,000 likes.

Represented organization in meetings with the White House and House caucuses about digital strategy best practices.

Founder of profitable blog

Managed team of bloggers, editorial calendar, social media content, SEO, advertising, and design.

Generated a profit from advertising through Google AdSense and Amazon Associates on blog.

Earned top search rankings for relevant queries through SEO and social media.

Earned 198% increase in views in one year via social media, SEO.

Partnered with the National Association of Broadcasters to host a social media giveaway for Tim McGraw's Superstar Summer Night and promote the NAB Show Conference.

Partnered with companies like Warner Music Group, SiriusXM, and Buzzfeed to promote internship opportunities through my website and social media.

Head of Digital Marketing

Directed team of eight and oversaw brand’s digital media and sales strategy including mobile, PR, video, social media, email marketing, graphic design, merchandising, metrics and analytics, websites, digital advertising, newsletters, copy writing, project management, and partnerships.

Developed and executed digital marketing efforts to enhance visibility and sales for 5 musicians.

Developed and supervised three national peer-to-peer marketing teams of several hundred volunteer members who executed local marketing tactics in exchange for exclusive brand loyalty rewards. 

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